6.15.2013

ASOS Black x Puma Returns!



The low-key success of the first ASOS Black x Puma collaborative line was forced these two forces of contemporary men's fashion to come back for another round! The first collection featured styles that rivalled high fashion designers who had the same aesthetic, such as Rick Owens, Boris Bidjan Saberi and Alexander Wang, but this time around, the brands have merged to create much more aesthetically subtle pieces.




 Retrospective polka dot prints are distorted into the contemporary with gradients and blocking panels amongst many of the pieces. The complementary colours of canary and shades of blue blend well with the monochromatic blacks and whites throughout the collection. All these elements combined with the sportiness of both ASOS Black and Puma clothing make it functional and durable, but with an air of sombreness. 








With notable creatives on board such as Thristian BPM from Boiler TV, former pro BMX rider Caleb Kilby and photographer Michael Mayren, the influence of the collection will no doubt spread. As this line is fleeting, ensure you keep your eyes out for when the pieces are available online. 



ASOS BLACK x PUMA IS SET FOR RELEASE THIS MONTH

Images courtesy of GoLightly PR and ASOS 

SUBSCRIBE

No comments:

Post a Comment